See what your agency stands to make - with your own numbers.
Move the sliders below to your real numbers. This is the exact margin structure, not a rounded-off example.
Built to run at whatever size your agency is today
Solo WordPress freelancers
Start on the Starter plan with a handful of clients — prove the business model without committing to more than you need yet.
Full WordPress agencies
Bolt a recurring revenue line onto client work you're already doing — the Growth plan covers most agencies actively reselling.
Productized service studios
Already selling fixed-price packages instead of custom quotes? This slots in as another repeatable, deployable product line.
You could build this yourself. Here's what that actually costs.
You have the WordPress skills to build a system like this from scratch. The honest question is whether that’s the best use of the next few months.
| Subscribe to WPWaaS | Build it yourself | |
|---|---|---|
| Time to first client site | Same afternoon | Several months of development |
| Multisite & domain mapping | Already built | Built and maintained by you |
| Mobile money & regional payments | Included | Separate integration work per gateway |
| Security patches & updates | Pushed automatically | Your responsibility, indefinitely |
| Upfront cost | $49–$149/mo | Development time you're not billing clients for |
| What happens when it breaks at 11pm | Not your 11pm | Your 11pm |
WPWaas for your industry
One platform, deployed differently depending on who your client is.
Why WordPress agencies are adding recurring revenue
Most WordPress agency revenue is one-off project revenue — a client pays once for a site build, and the relationship often ends there.
A recurring revenue model for web agencies works differently: instead of billing once for a project, you’re billing every client every month for a portal they keep using. Ten clients at a modest monthly rate compounds into meaningful monthly recurring revenue (MRR) in a way a single project fee never does — and it keeps compounding as you add the eleventh, twelfth, and thirteenth client without adding proportional work.
This is the same shift that productized services for agencies have been built around for years — packaging expertise into something sold repeatedly at a fixed price, instead of re-quoting custom work every time. A white-label SaaS reseller model lets a WordPress agency sell software, not just implementation time, without building or maintaining that software itself.
Where the margin actually comes from
Your WPWaaS bill is fixed by plan tier and site count, not by how much you charge each client. That means every dollar you charge above your own pricing structure — whether that’s $25, $45, or $75 per client per month — is margin you keep in full, with no revenue share at any tier. The more clients you add within a tier, the wider that margin gets, since your underlying cost doesn’t move until you cross into the next tier.
Before you calculate your own numbers
It depends on how many client sites you run and what you charge per client, but the margin structure is fixed — your WPWaaS cost is set by plan tier regardless of what you charge, so profit scales directly as you add clients within a tier.
For most agencies, no. A comparable system means multisite provisioning, billing, a full feature set for that vertical, and regional payment integrations — realistically several months of development before a first client site could go live.
No. The Starter plan is built for agencies running a handful of client sites while proving the model, with the same full module bundle as every higher tier.
No. Your WPWaaS bill is fixed by plan tier and site count. What you charge your clients and what you keep is entirely yours, with no revenue share at any tier.